AI Sentiment: Bullish
Reason: The article is bullish about Scripps Networks Interactive due to the recent appointment of an experienced executive, John Feld, as the new Senior Vice President of Programming. His potential contribution to the company coupled with the anticipated merger with Discovery Communications, is expected to drive growth and expansion.
The media conglomerate, Scripps Networks Interactive, has announced the appointment of a new Senior Vice President of Programming. The new appointee, John Feld, brings a wealth of experience to the position with a strong background in programming, development, and production for both cable and broadcast networks. Feld has been tasked with overseeing all the programming strategies for Scripps' home category, which includes the popular networks HGTV and DIY Network.
Prior to his new role at Scripps, Feld worked as the Senior Vice President of Original Programming and Production at Food Network and Cooking Channel. During his tenure, he played a pivotal role in the development and production of successful series like "Chopped" and "Cutthroat Kitchen." His impressive track record also extends to his time as the Vice President of Development at CBS Television Studios, where he was responsible for the development of new series for broadcast and cable networks.
In his new role, Feld will be based in New York and will report to the President of Home Category, Allison Page. His appointment comes at a pivotal time for Scripps, as the company is currently in the process of being acquired by Discovery Communications. The merger is expected to create a global leader in real life entertainment, broadening its appeal and reach to viewers around the world.
The appointment of Feld is seen as a strategic move by Scripps, aligning the company with an experienced and successful programming executive who can help drive the company's growth and expansion in the home category. His proven track record in developing and producing successful series will be a valuable asset to the company as it seeks to enhance its programming and provide engaging and compelling content to its viewers.
As the new Senior Vice President of Programming, Feld will play a crucial role in shaping the future of Scripps Networks Interactive, and his expertise and leadership will undoubtedly contribute to the continued success and growth of the company.